Saturday, January 30, 2010

Mass Effect massively affecting media and sales

Having ventured into space as Sheppard one more time, I'm more than willing to let BioWare toot their own horn.

And they are.

Claiming '40 perfect scores. 2 million units and one pop culture phenomenon' BioWare says Mass Effect 2 has sold over two million units worldwide in its first week of release.

Mass Effect 2 has earned 40 perfect scores, amassed over 30 editor’s choice awards and has donned the covers of 45 magazines worldwide. On launch day, the term “Mass Effect” was in the top 10 trending topics on Twitter and most searched on Google News. said, “Mass Effect will go down as one of the most influential video game series of all-time."

Dr. Ray Muzyka, co-founder, BioWare and Group General Manager of the RPG/MMO Group of EA said, “Mass Effect 2 is poised to be one of the biggest games of 2010. We could not be more proud of the game’s universal acclaim and early commercial success.”

It seems patting yourself on the back without major injury is a power-up in the game I've yet to find. The same obviously can't be said for EA.

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