Friday, January 22, 2010

Beer, and Mass Effect 2?

So its not surprising to see the excellently made trailers pop-up in primetime during shows with a young and hip viewing audience such as The Daily Show, but what about football?

Is Mass Effect 2 ready for some football?

EA and BioWare seems to think so as they are scheduled to join the long list of advertisers such beer companies and the domain registering company, Go-Daddy who promote their wares with commercials during major football games.

The Mass Effect 2 launch trailer will have its big-deal TV debut during the NFC Championship game between the Minnesota Vikings and New Orleans Saints this Sunday. At about 6:40 pm Eastern time, during the game's fourth quarter, television screens all over the U.S. will be taken over for two minutes by images of blue female aliens with big breasts and other exciting scenes from the game, which comes out this Tuesday, January 26.

If this isn't enough for you, Bioware is also hosting a "Watch the NFC Championship with BioWare" event where you can chat with the Mass Effect 2 development team as they stream live from the BioWare games room via Ustream. This is unprecedented not just because of the weird confluence of football and sci-fi, but also because the Bioware guys are Canadian, so they presumably don't even understand our version of football. Which makes them the perfect patsies to sucker into a losing bet on the game. Participants in this event will also get to see live Mass Effect 2 gameplay streamed during halftime, and be eligible to win free BioWare goodies.

Of course, if you don't like football or don't even know what it is, and if you can't wait until Sunday, you could just watch the trailer on

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