As digital distribution has taken off so has the early marketing of new titles. Case in point. Battlefied: Bad Company has both Steam and Direct 2 Drive offering six unlocked talents as well as access to the beta at the end of January.
Yes, my fellow gamer, if you plunk down your $50 now, you can be a beta tester for EA on January 28th.
The ironic twist to this tactic is that its not really needed. Battlefield: Bad Company has caused quite a stir among the FPS fans. It has the heritage of following a long line of illustrious Battlefield titles (well if we exclude Battlefields Vietnam and 2142) and even becoming a standard to which other games would strive for.
How many times were gamers told a new title would have the same playability of battlefield?
In that sense, fans who were going to buy the game anyway end up with a bonus pack of sorts.
Improved Vehicle Armor: An up-armor package is mounted on all vehicle types, decreasing the effect of both explosive and penetrating warheads, significantly improving vehicle survivability.
Supreme Vehicle Firepower: Additional weapon packages are mounted for the driver of all armored vehicles, greatly expanding the range of targets the vehicle can successfully engage and destroy.
Vehicle Motion Sensor: Use this electronics warfare package to locate enemy units in direct proximity to the vehicle.
Tracer Dart Pistol: This magnetic dart attaches to any vehicle surface, allowing squad members to track, lock on, and fire rockets onto moving targets even beyond line of sight.
M1A1 Sub-machine Gun: Reliable but heavy this classic weapon is a powerful force in the hands of any Battlefield veteran.
M1911 Pistol: Highly customized M1911 are favoured for its dependability and the power of its large .45 caliber round.
The latest incarnation of Battlefield will bring a new dimension to the game however such as the Frostbite-enabled Destruction 2.0 system, allowing players to take down entire buildings, creating custom fire points by blasting holes through cover. Also sure to bring teamplay back into the online shooter, the match which pits four-player teams in two squad-only game modes.
And the Infinity Ward's last minute exclusion of dedicated servers for Modern Warfare 2 has guaranteed B: BC will have flexible multiplayer abilities.
While MW2 took the world by storm with massive sales and non-pc praise, B:BC could have many saying MW who? by summer.
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