Laugh not.
Electronic Arts Inc. and Dr Pepper are working together on an innovative brand marketing program delivering custom built interactive entertainment to Dr Pepper fans. Consumers who buy 20-ounce bottles of Dr Pepper can also download new, exclusive content in EA games like virtual clothes for their Sims or body parts for their Spore™ creatures. Gaming fans will receive access to these exclusive add-ons for select EA titles throughout 2010 with codes* found on more than 500 million Dr Pepper bottles and fountain cups.
1. Purchase a participating bottle of Dr Pepper.
2. Find an exclusive redemption code under the bottle cap.
3. Go to: http://www.drpepper.com/promotions/ea to redeem the code and select from a wide range of game enhancements for Battlefield Heroes™, Battlefield: Bad Company™ 2, Mass Effect™ 2, Spore™ and The Sims™ 3 and others to be announced throughout the year.
- In Spore, a dozen Cyborg-themed body parts – such as eyes, heads and arms – can be redeemed and used in the Spore Creature Creator. These parts allow players to mix robot and organic creature body parts to design their own Cyborg creatures. The exclusive Cyborg parts will be usable by all owners of the Spore PC game and anyone who downloads the free Spore Creature Creator Trial Edition from the Spore.com website.
- In Mass Effect 2 (shipping January 26th for the Xbox 360 videogame and entertainment system, PC), a shooter RPG from EA’s award-winning BioWare™ division, there are three unique pieces of armor: two helmets and a visor. The game was recently named by The New York Times as one of 2010’s most anticipated games.
- In Battlefield Heroes, there are four sets of unique character clothing, and consumers get a pair of outfits per download, one for each side.
- In Battlefield: Bad Company 2 four kit upgrades allow you to become a unique Special Activities soldier, with new camouflage and a modified weapon. Kit upgrades also contain new awards and an additional achievement.
More games and enhancements are promised for the rest of the year.
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