Even in space, cheap marketing can make you scream

Just in case you may think the distributors of Star Trek Online have run out of ways to market the upcoming massively multiplayer online game, a fast food chain has bee brought into the mix.

With would-be players already navigating Klingon-style minefields of various pre-order offers and lifetime memberships, not a large soda could have you in a federation uniform for free!

Customers who purchase a Macho-sized drink at Del Taco will receive a free limited edition Star Trek collector's cup and a free trial of the Star Trek Online while supplies last.

Each collector's cup will have an individual peel code that can be redeemed for a 48-hour free trial of Star Trek Online. Customers can redeem up to four codes and receive 48-hours of gameplay with each code. As an added bonus, customers that redeem the maximum four codes will receive an extra 48-hours of access to the game for a total of 10 full days.

And look no further if you want more additional in-game content. If consumers choose to purchase the game after their free trial, they will receive a free Type-8 Shuttle "pet" add-on for their Starship, available exclusively from Del Taco.

"Early response to Star Trek Online has been tremendous," said Jim Wilson, CEO and President, Atari, Inc. "Our partnership with Del Taco brings this unique sci-fi massively open online game to an even broader mainstream audience as well as avid Star Trek fans."

"We're excited to be partnering with Atari and the Star Trek franchise," said John Cappasola, vice president of marketing at Del Taco. "We think our customers are going to enjoy the collectible cups as well as the opportunity to get a free trial of the Star Trek Online game.